MINOR-MKTG - Minor-Marketing
Download as PDF
Management and Marketing
Undergraduate
Department
Program Long Title
Minor-Marketing
Program Description
Marketing involves the exciting, dynamic process of matching buyers' needs and wants with a firm's present or future market offerings. Marketing's functions involve the development, pricing, promotion, and distribution of goods or services for profit and nonprofit organizations. Marketing's major goal is to satisfy customers' and organizations' goals while creating higher standards of living for society.