BA-IMCO - Bachelor of Arts in Integrated Marketing Communication
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General Education |
| Semester Hours |
|---|---|---|
ACAD 101 | Principles of the Learning Academy | 1 |
Shared Skills and Proficiencies |
|
|
Writing and Critical Thinking |
|
|
WRIT 101 | Composition | 3 |
HMXP 102 | Human Experience | 3 |
CRTW 201 | Critical Reading, Thinking & Writing | 3 |
Oral Communication | Met in major with SPCH 201 | 0 |
Technology | Met in major with IMCO 205 | 0 |
Intensive Writing | 0 | |
Constitution Requirement | See approved list; may be met with other requirement | 0-3 |
Physical Activity | 1 | |
Thinking Critically Across Disciplines* |
|
|
Global Perspectives | 3 | |
Historical Perspectives | 3 | |
Introducing Students to Broad Disciplinary Perspectives* | ||
Social Science | See approved list; must include 2 designators | 6 |
Humanities and Arts | See approved list; must include 2 designators | 6 |
Quantitative Skills and Natural Science* | (3 courses) | 3-4 |
Quantitative Skills | See approved list; met in major with MATH 151 and in minor with BSAN/QMTH 205 | 0 |
Natural Science | See approved list; [Must include a lab science. If 2 courses taken, | (3-4) |
*No more than two courses in the major may count toward requirements in these areas |
| |
Subtotal |
| 32-36 |
Requirements in Major | C- or higher required in all IMCO and MCOM courses | 51.5-53.5 |
SPCH 201 | Public Speaking | 3 |
MATH 151 | Applied College Algebra | 3 |
CSCI 101N | Learning Adobe InDesign | .5 |
DESF 222 | Visual Thinking & Symbolic Communication | 3 |
Visual Arts: | ||
VCOM 258, 259, 262, or 392 | Intro to Typography, Graphic Design, Web Design, or Special Topics | 3 |
VCOM 322 | User Experience Design | 3 |
IMCO 205 | Media & Society | 3 |
IMCO 206 | Leadership in Digital Media | 1 |
IMCO 226 | Multimedia Storytelling and Production | 3 |
IMCO 241 | Writing for Journalism and Digital Content | 3 |
IMCO 301 | Media Research and Analysis | 3 |
IMCO 341 | Strategic Communication | 3 |
IMCO 346 | Digital Newsroom, Social Media & Marketing I | 3 |
IMCO 349 | Digital Newsroom, Social Media & Marketing II | 3 |
IMCO 415 | Mass Media Law & Ethics | 3 |
IMCO 475 | Winthrop Creative | 3 |
MCOM 461-463 | Mass Communication Internship | 1-3 |
IMCO 499 | Career Portfolio | 1 |
MCOM or IMCO elective |
| 6 |
Marketing Minor Required+ | 15.5 | |
Foreign Language Requirement |
| 3-8^ |
General Electives |
| 7-18 |
Total |
| 120 |
^ Students completing the required program for the B.S. degree in Integrated Marketing Communication must demonstrate proficiency in a foreign language at or above the second semester college level. This requirement may be met by a satisfactory score of a recognized examination or by passing any foreign language course numbered 102 or any course with 102 as a prerequisite.
**MCOM 241 must be taken a Winthrop or at an ACEJMC accredited institution.
+For marketing minor requirements, please see the catalog section for minors.
The student must attain a cumulative grade-point average of 2.0 or better in courses taken at Winthrop and included in the required courses in the integrated marketing communication program.
The integrated marketing communication major is limited to 40 hours of MCOM and IMCO courses. Students who exceed these maxima will not be allowed to apply those additional hours toward the 120 required hours for the degree program.
A maximum of 12 semester hours may be transferred into the major from other accredited institutions.